The Brand of Print
Andie Silva
The Brand of Print uses contemporary marketing theory to analyze prefaces, dedications, and other paratexts authored by early English printers, publishers, and booksellers as a unique genre, showcasing how these "print agents" developed niche markets by building relationships with readers.
Год:
2019
Издательство:
BRILL
Язык:
english
Страницы:
260
ISBN 10:
9004410244
ISBN 13:
9789004410244
Файл:
PDF, 5.02 MB
IPFS:
,
english, 2019